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Big-Bang Promotions

Everything You Need to Know about Planning and Running Big-Bang Promotions

This is a two-part course.

In Part One, Andrea will teach you about Amazon algorithms, reviews, and launching and relaunching books and series. She'll give case studies for the relaunches she's done, and whether they've been successful or not. She'll also discuss, in great detail, download bonuses, working with other authors, and how to know if the algorithms for your books are struggling (and ways to fix them if they are).

In Part Two, Andrea teaches how to prepare your readers for downloading. She also goes over running small, big, and steady-traffic promotions. She shows you large promotions she's run along with things she learned from each and how she would do them differently. Her case studies also include several websites that consistently perform well for her and other authors.


Your Instructor


Andrea Pearson
Andrea Pearson

USA Today bestselling author Andrea Pearson has published over two million words under three pen names, including 35+ novels, several nonfiction books, multiple novellas and short stories, and over a hundred articles for professional blogs and websites. She has been interviewed on the Science Fiction and Fantasy Marketing podcast, the Rocking Self-Publishing podcast, and the Author Hangout podcast. She has guest posted on JA Konrath’s A Newbie’s Guide to Publishing blog, and her tips have been mentioned several times on the Sell More Books Show. She was executive director for Indie Author Hub for a year and a half, and she is frequently invited to teach about successful indie publishing at conferences and conventions.


Class Curriculum


  Launches and Relaunches
Available in days
days after you enroll
  Big-Bang Promotions
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

"Andrea Pearson has a solid knowledge of the indie marketplace. Her advice and help has proven invaluable as she nudged me to do the useful stuff I couldn’t figure out on my own. It has really pushed me forward."

- Kevin J. Anderson, New York Times bestselling author of The Dark Between the Stars

"Andrea Pearson has done a great deal of research into the world of self-publishing and put that research to the test in her own career. Now she brings that knowledge to you in clear, easy-to-understand language. If you want to succeed as a self-published author, you will find her courses invaluable."

- Amelia C. Adams, bestselling author of sweet Western romance

"Andrea really knows this stuff, and she makes the overwhelming become manageable. Her step-by-step process makes self publishing a breeze. Andrea's knowledge is tried, tested, and successful, all presented in her characteristic warm and friendly manner. The amount of value she gives for the low price is a steal!"

- Tony Hernandez, author of The Devil's Blessing

"Andrea's professionalism and experience really shine. Versed in both high-level concept and on-the-ground implementation, she knows how to help authors understand the tools and strategies they need to take charge of their book marketing."

-Anthony St. Clair, freelance writer & author of the Rucksack Universe series

"If you want to continue to be a minor league author and/or publishing company then stop reading and go waste your time watching funny animal videos on YouTube. If you want a shot at the big time audience growth and income then run and don’t walk in taking Andrea Pearson’s Publishing Strong courses. I fully expect my business to double if not triple in the coming year using what I’ve learned hearing her speak in person and most recently with the online classes."

- Derek E. Miller author of YA Historical Fiction and The Espresso Series

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