In this tutorial, Andrea teaches how to use Mailchimp, including setting up automation sequences; creating and working with segments; starting, naming, and deleting lists; creating campaigns; importing and adding subscribers; whether or not you should worry about groups; and much more.
USA Today bestselling author Andrea Pearson has published over two million words under three pen names, including 35+ novels, several nonfiction books, multiple novellas and short stories, and over a hundred articles for professional blogs and websites. She has been interviewed on the Science Fiction and Fantasy Marketing podcast, the Rocking Self-Publishing podcast, and the Author Hangout podcast. She has guest posted on JA Konrath’s A Newbie’s Guide to Publishing blog, and her tips have been mentioned several times on the Sell More Books Show. She was executive director for Indie Author Hub for a year and a half, and she is frequently invited to teach about successful indie publishing at conferences and conventions.
"Andrea Pearson has a solid knowledge of the indie marketplace. Her advice and help has proven invaluable as she nudged me to do the useful stuff I couldn’t figure out on my own. It has really pushed me forward."
- Kevin J. Anderson, New York Times bestselling author of The Dark Between the Stars
"Wow! The Automation Sequence course is jam-packed with information and had everything I needed to sharpen my own sequence. Andrea does a great job breaking things down and explaining the reasons behind the actions. I highly recommend it."
- Donna Cook, award-winning author of the epic fantasy adventure, Gift of the Phoenix
"Andrea really knows this stuff, and she makes the overwhelming become manageable. Her step-by-step process makes self publishing a breeze. Andrea's knowledge is tried, tested, and successful, all presented in her characteristic warm and friendly manner. The amount of value she gives for the low price is a steal!"
- Tony Hernandez, author of The Devil's Blessing
"Andrea Pearson has done a great deal of research into the world of self-publishing and put that research to the test in her own career. Now she brings that knowledge to you in clear, easy-to-understand language. If you want to succeed as a self-published author, you will find her courses invaluable."
- Amelia C. Adams, bestselling author of sweet Western romance
"Andrea's professionalism and experience really shine. Versed in both high-level concept and on-the-ground implementation, she knows how to help authors understand the tools and strategies they need to take charge of their book marketing."