The Ins and Outs of Mailchimp for Authors and Writers
In this tutorial, Andrea teaches how to use Mailchimp, including setting up automation sequences; creating and working with segments; starting, naming, and deleting lists; creating campaigns; importing and adding subscribers; whether or not you should worry about groups; and much more.
Andrea Pearson, host of the popular Self-Publish Strong podcast, has published over two million words under three pen names, including 35+ novels, several non-fiction books, multiple novellas and short stories, and over a hundred articles for professional blogs and websites. She is an instructor for WMG’s Business Master Class for Authors, and she has been interviewed on the Science Fiction and Fantasy Marketing Podcast, the Rocking Self-Publishing podcast, and the Author Hangout.
Andrea has guest posted on JA Konrath’s A Newbie’s Guide to Publishing blog, and her tips have been mentioned several times on the Sell More Books Show. She was executive director for Indie Author Hub for a year and a half, and she is frequently invited to teach about successful indie publishing at conferences and conventions.
"Andrea Pearson has a solid knowledge of the indie marketplace. Her advice and help has proven invaluable as she nudged me to do the useful stuff I couldn’t figure out on my own. It has really pushed me forward."
- Kevin J. Anderson, New York Times bestselling author of The Dark Between the Stars
"Wow! The Automation Sequence course is jam-packed with information and had everything I needed to sharpen my own sequence. Andrea does a great job breaking things down and explaining the reasons behind the actions. I highly recommend it."
- Donna Cook, award-winning author of the epic fantasy adventure, Gift of the Phoenix
"Andrea really knows this stuff, and she makes the overwhelming become manageable. Her step-by-step process makes self publishing a breeze. Andrea's knowledge is tried, tested, and successful, all presented in her characteristic warm and friendly manner. The amount of value she gives for the low price is a steal!"
- Tony Hernandez, author of The Devil's Blessing
"Andrea Pearson has done a great deal of research into the world of self-publishing and put that research to the test in her own career. Now she brings that knowledge to you in clear, easy-to-understand language. If you want to succeed as a self-published author, you will find her courses invaluable."
- Amelia C. Adams, bestselling author of sweet Western romance
"Andrea's professionalism and experience really shine. Versed in both high-level concept and on-the-ground implementation, she knows how to help authors understand the tools and strategies they need to take charge of their book marketing."